Welcome to ArtFelt
Our Story
ArtFelt began with a florist’s hands, shaped by over twenty years of working with fresh blooms, a love for natural fibres, and a deep belief that creativity is for everyone. It’s a gentle rebellion against the fast and disposable—an invitation to slow down, make with intention, and reconnect with the joy of creating.
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Each felt bloom is crafted from reclaimed and natural fibres, offering a sustainable, everlasting alternative to fresh flowers—honoring the beauty of nature without the waste.
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But ArtFelt is more than just blooms. It’s a growing community of makers, dreamers, and flower lovers. Whether you're choosing a handcrafted forever bouquet or diving into a DIY kit, you’re part of something meaningful.
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Together, we’re nurturing joy, creativity, and connection—one felt bloom at a time.
Meet the Maker – Sarndra Cowley
The creative heart behind ArtFelt, Sarndra Cowley is an accomplished artist and self-professed creative enabler. Known affectionately as Clever Cowley—a name gifted by those who often exclaim, “That’s clever!”—she brings both skill and soul to every piece she makes.
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Taught by talented hands, including her late father, Sarndra blends tradition with imagination. She believes in the power of creativity not only as a personal lifeline for mental wellbeing, but as a thread that strengthens the fabric of vibrant communities.
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Whether she’s crafting blooms or guiding others to discover their own creative spark, Sarndra’s joy lies in helping others live more artfully, one felt flower at a time.